Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business.

Loft47 — a back-office automation and commission management platform for real estate brokerages — has introduced a new product aimed specifically at teams. Loft47 for Teams […]

For Toll Brothers, whose enviable core customers are ones whose financial wherewithal effectively shields them from worries about high prices and high interest rates, the question […]

Optimal Blue on Wednesday released its November 2025 Market Advantage report, which revealed that mortgage rate-lock activity slowed with typical late-fall seasonality but still posted the […]